OnDemand Contact Center believes that customers are changing their buying habits and also how they expect to be supported during and after  the buying process. You can see this by the explosive growth of Google, Facebook, Apple, and Cisco Systems.  New technology is enabling customers to shop and buy 24x7 and expect vendors to offer flexibility in their support plans while expecting lower prices and higher customer satisfaction with interactions.  10 years ago most Support Executives were focused on how to handle inbound calls from customers. Today they must be able to handle inbound chat, email, voice, text, and web inquires from the same customer. Why? Because technology has allowed customers to be mobile and have information at their fingertips. Our younger generation has more experience with computers and can text message faster then they can call someone. Customers expect vendors to provide support 24x7 and thru different media and with better results. Social Media has also had a dramatic impact on customer buying habits. Being able to post a message and get current users to voice their opinions and recommendations in Blogs, Forums, and Social Media Pages has had a dramatic impact on how vendors must market, sell, and support their products.